The Science

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Powerful Behavioral Science

Below are a few studies that describe approaches that we’ve woven into MotiSpark. Perhaps they help explain why our nudges test at a 90%+ success rate at triggering desired behaviors (exercise, eating options, relaxation.)

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SHORT VIDEOS SUBCONSCIOUSLY FIX APPETITE

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Oxford Published Trial Report:Short visual sequences trigger healthier eating choices.


WATCHING CAT VIDEOS CALMS PEOPLE

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PERSONALIZED IMAGES = POWER

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People who look at a personal photo of their goals save more money.  And, seeingaged photo of self powers future-oriented savings.


COMPUTER-BASED MOTIVATIONAL INTERVIEWS CAN WORK

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College students drank less after answering open-ended app-based motivational interview questions.


MONKEY SEE, MONKEY DO

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Watching an avatar of yourselfexercise and choose healthy foods makes you do more of the same in the real world.


IMAGINATION IS CRAZY POWERFUL

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You can increase your muscle mass by 13.5% through imaginary workouts alone.

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PERSONALIZED VIDEOS CAN TRIGGER LIFE-CHANGING AHA MOMENT

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Personalized simulated video of a heart attack & repercussions on family results in significant long-term smoking cessation. 


SIMPLE VISUAL PRACTICE QUICKLY CHANGES BEHAVIORS

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To help alcoholics drink less, this game has them practice pushing away drinks.


EMOTIONAL APPEAL TRIGGERS ACTION

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Beautiful video that shows that to provoke action, wrap facts into a story. People donate more to stories of individual children.


THE POWER FROM OF YEARS OF SPORTS RESEARCH

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Sport psychologists successfully use a variety of cognitive practices like visualization, implicit priming & pre-loading.


MOBILE BASED CBT IMPROVES OUTCOMES

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Mobile based cognitive behavioral therapy apps improve outcomes. (*But, unfriendly/boring design has made them go unused.)


EASY TO HACK FEELING THAT TRIGGERS HEALING

Triggering a feeling of awe reduces harmful inflammation

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