MotiSpark: personalized video nudges that motivate people to stick to healthier behaviors and add value to healthcare programs
1st Problem: how come I would just mindlessly scroll on my phone & jump to read comments/likes, but couldn’t get myself to exercise, stretch and go to sleep? How come every mental health & motivational app I tried made me feel worse off after just a few days?
Solution: I created MotiSpark to send me novel video nudges that tickled my mirror neurons & ended with whimsical pushes to do my desired actions…and they started working! So, i made them for friends….and long story short, I brought on a great team and advisors, launched with healthcare providers serving people throughout the US, earned a patent, got a grant, raised some funds and constantly improve our product. See our corporate site, learn about our program for seniors or try an experimental version now. Along the way, we found other problems we are fixing like using fun, short-format TikTok like content to reduce the 88% health illiteracy in the US while also building trust by scaling the power of local providers from underserved communities who add video greetings.